Spread the loveAvoid circumspectionA persuasive tone has no place for ‘I think….’, ‘I hope….,’probably’, ‘maybe or perhaps’. Have the courage of your convections. Anything for which you seek agreement must reflect your confidence in it. So phrases like ‘this will give you…’are better. Similarly, avoid bland description. Your case is never just ‘very good’. Nothing … Continue reading Direct Marketing In A Week- Language that Persuades-2